Comments on: Data Quality – The Silent Killer… http://www.the-omni-man.com/sitecatalyst/adamgreco/2009/12/07/data-quality-the-silent-killer/#utm_source=rss&utm_medium=rss&utm_campaign=data-quality-the-silent-killer Wed, 08 Sep 2010 20:44:58 +0000 http://wordpress.org/?v=abc hourly 1 By: Milan Savani http://www.the-omni-man.com/sitecatalyst/adamgreco/2009/12/07/data-quality-the-silent-killer/comment-page-1/#comment-229 Milan Savani Wed, 09 Dec 2009 17:09:58 +0000 http://www.the-omni-man.com/?p=439#comment-229 Very valid and true points brought up here. To your point about the alerts in Omniture being very limiting I am pretty surprised. I wanted to set up an alert to track hourly revenue thresholds for individual products but I cannot go that granular. While I can set up such an alert in an automated spreadsheet as you mention, it is not as powerful as it does not distribute via email/text message Very valid and true points brought up here.

To your point about the alerts in Omniture being very limiting I am pretty surprised. I wanted to set up an alert to track hourly revenue thresholds for individual products but I cannot go that granular. While I can set up such an alert in an automated spreadsheet as you mention, it is not as powerful as it does not distribute via email/text message

]]> By: Craig Scribner http://www.the-omni-man.com/sitecatalyst/adamgreco/2009/12/07/data-quality-the-silent-killer/comment-page-1/#comment-227 Craig Scribner Wed, 09 Dec 2009 15:48:09 +0000 http://www.the-omni-man.com/?p=439#comment-227 Great post Adam. Have you used the Intelligence feature in GA yet? The manual methods that you have available in Omniture depend on you knowing what you should be looking for. I like the idea of an analytics provider scanning through all the different reports and flagging ups and downs automatically. I wonder how responsive Adobe will be to the recent improvements in Google Analytics. Great post Adam.

Have you used the Intelligence feature in GA yet? The manual methods that you have available in Omniture depend on you knowing what you should be looking for. I like the idea of an analytics provider scanning through all the different reports and flagging ups and downs automatically.

I wonder how responsive Adobe will be to the recent improvements in Google Analytics.

]]> By: New High Score http://www.the-omni-man.com/sitecatalyst/adamgreco/2009/12/07/data-quality-the-silent-killer/comment-page-1/#comment-225 New High Score Wed, 09 Dec 2009 10:49:30 +0000 http://www.the-omni-man.com/?p=439#comment-225 This is a really scary post (in a good way) about what can go wrong. Especially that scenario about the numbers, I've been in those a few times and still fear those questions! Flash/Ajax tagging is going to be a bigger and bigger problem, with increasing use, imho. This is a really scary post (in a good way) about what can go wrong. Especially that scenario about the numbers, I’ve been in those a few times and still fear those questions!

Flash/Ajax tagging is going to be a bigger and bigger problem, with increasing use, imho.

]]> By: Stephane Hamel http://www.the-omni-man.com/sitecatalyst/adamgreco/2009/12/07/data-quality-the-silent-killer/comment-page-1/#comment-222 Stephane Hamel Tue, 08 Dec 2009 18:16:05 +0000 http://www.the-omni-man.com/?p=439#comment-222 It always baffle me how much discussion there is in the industry about cookie deletion rates and their impact on accuracy but so little on poor implementation practices. Simply put, you don't have much control over the former, while the later is 100% under your control. Quality controls should be part of any project. Yet, audits and quality assurance are often dropped because of time & complexity... and honestly, it looks a lot better to start providing cool graphs to the boss than it is to work behind the door to make sure the data is correct! Simply put, since the time I've been working on WASP, I don't think I have ever seen an implementation (Omniture or others) that didn't have a single issue. With SiteCatalyst, the most frequent ones (besides the obvious untagged pages) are: 1) corrupted data being sent: watch for length & data types 2) wrong data: consistent use of props & evars domain of values Again, great post! Stéphane It always baffle me how much discussion there is in the industry about cookie deletion rates and their impact on accuracy but so little on poor implementation practices. Simply put, you don’t have much control over the former, while the later is 100% under your control.

Quality controls should be part of any project. Yet, audits and quality assurance are often dropped because of time & complexity… and honestly, it looks a lot better to start providing cool graphs to the boss than it is to work behind the door to make sure the data is correct!

Simply put, since the time I’ve been working on WASP, I don’t think I have ever seen an implementation (Omniture or others) that didn’t have a single issue. With SiteCatalyst, the most frequent ones (besides the obvious untagged pages) are:
1) corrupted data being sent: watch for length & data types
2) wrong data: consistent use of props & evars domain of values

Again, great post!
Stéphane

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